New Era Brand Enforcement Spending

New Era, makers of the Official Major League Baseball caps, spends $1.5 Million a year on its anti-counterfeiting operations.

In 2008, the companies was shutting down between 2,000 to 4,000 Internet auctions every week because of the sites were selling counterfeit baseball caps.

In the first half of 2008, 176, 453 counterfeit caps were seized worth a street value of over $7 Million.


1 comment

  1. Source: David Bertola, “New Era stays on top of fake lids,” Buffalo Business First, June 20, 2008.

Comments are closed.