Levi Strauss & Co Brand Protection Efforts

According to a report in the Wall Street Journal, the intellectual property division of jeans manufacturer Levi Strauss & Co employs 40 people around the world who monitor the counterfeit trade in their products.

(All information ans statistics on the market in replica clothes.)

Source: Elizabeth Holmes,”The Finer Art of Faking It,” Wall Street Journal, June 30, 2011.